No.1
“Why?”
“为什么?”
No.2
“What’s holding you back?”
“究竟是什么阻碍了您下购买的决定?”
No.3
“When would be a good time to buy?”
“那您觉得,什么时候购买,比较合适?”
No.4
“So is X goal no longer a priority for you?”
“所以X目标不再是您现在优先考虑的事情了吗?”
No.5
“When are you hoping to achieve X goals ?”
“您希望什么时候达成您的目标?”
No.6
“How can I help you get the resources you need to sell this to the decision maker?”
“我怎样才能帮您获得所需的资源,来帮助您说服你们团队的决策者?”
No.7
“Is it the timing, or is something else concerning you?”
“您现在主要是担心时间,还是其他的问题?”
No.8
“I understand, as a customer of mine was in a similar situation. They ultimately decided to purchase [product] because of [trigger event, challenge, opportunity] and [product’s ROI]. In the past [X amount of time], they’ve seen [Y results].”
“我理解您的想法,因为我有很多客户跟您的是情况一样的。同时,他们最终还是决定购买我们的产品,因为[他们遇到了X问题,Y挑战],而我们的产品能给他们带来[Y回报]。在他们使用了我们的产品[X个月]后,取得到了[Y成果]。”
No.9
“Thanks for your honesty,I don’t want to waste your time or mine until you’re ready to make a decision. In the meantime, can I send you any valuable content I find on [prospect’s industry, market, challenge, role]?”
“非常感谢您,如果您现在真的无法做决定的话,那无论我说什么,都只会浪费您的时间。不过,我今天手头上刚好有关于[您的行业,市场,您遇到的挑战]的一些非常有用的资料,我可以发给您参考下吗?”
No.10
“Here’s the timeline for ROI if we start in X months. Does that work for you?”
“如果我们在X个月之后才开始使用产品,那么我们要等Y时间才能得到我们理想的投资回报率,您觉得怎样?”