亚马逊限制发货新政策,卖家精灵AI秒分析竞品
亚马逊限制发货新政策
今天很多卖家创建货件的时候,发现新的报错信息。由于容量或其他限制,您已达到此商品允许的最大库存。必须将该物品从此货件中移除。
这个亚马逊限制发货新政策的含义是指:亚马逊仓库中冗余库存太多了,亚马逊仓库的利用率太低了。所以就算店铺的库容是足够的,但是如果ASIN的售出率不达标库存充足,亚马逊也会限制这些ASIN进行发货。
目前具体售出率要达到多少,没有具体的指标。有卖家反馈说库存可售天数超100天就无法发货,这对新品来说非常不友好。因为新品的可售天数100天是肯定不够的。
下面分析一个邮件模版可以找客服去申诉试试,还可以考虑跟卖一个新SKU突破发货限制
Subject: Urgent Assistance Request: Shipment Restriction Removal for ASIN [Insert ASIN]
Dear Amazon Seller Support Team,
We are reaching out to seek your assistance in resolving a critical fulfillment issue impacting ASIN [Insert ASIN].
Issue Summary:
Our system indicates that the aforementioned ASIN is currently restricted from shipment creation due to prolonged storage in Amazon fulfillment centers. This limitation is causing order fulfillment delays, directly affecting customer satisfaction and our sales performance.The product ASIN:XXX is a new listing with a higher-than-average inventory days of supply due to its recent launch. However, sales velocity has been accelerating rapidly, and maintaining shipment restrictions will result in stockouts, severely disrupting its growth momentum and customer experience.
Impact Analysis:
Customer Experience: Delays risk negative feedback and reduced trust in our brand.
Operational Disruption: Inability to replenish inventory may lead to stockouts, further hindering sales.
Compliance Assurance: We have reviewed our inventory management practices and confirmed compliance with Amazon’s guidelines.
Request:
Kindly review and lift the shipment restriction at the earliest to resume normal operations. We are committed to collaborating with your team to address any underlying concerns, such as adjusting storage duration or optimizing inventory turnover.
Supporting Information:
Please let us know if additional details (e.g., shipment plans, inventory logs) are required to expedite resolution.
Thank you for your prompt attention to this urgent matter. We value your partnership and look forward to your guidance.
卖家精灵AI秒分析竞品
亚马逊选品调研案例分析:
这是一个电动空气除尘器,近30天销量(父体):3,913,销售额:$133,003,FBA费用:$4.26
毛利率:79%(不扣除产品成本和头程)。整体的表现还是非常亮眼的。目前也是新品榜单的第一名。
那是否对其好奇呢,这个产品到底是如何推广起来的,他的运营节奏是怎么样的,我们是否可以学习甚至复制呢?
拆解产品的运营节奏一般可以从这几个维度出发:
1.评论是否异常,是否有合并评论或测评
2.产品价格是如何波动,如何使用优惠券和秒杀
3.排名波动是否正常,排名与评论价格的联动关系
4.是否存在断货情况
如果要完成这个任务,卖家需要学会看卖家精灵的曲线图
但是这个分析耗时耗力,这几年AI这么火是否可以借用AI来做这个事情呢。之前我是导出曲线,将表格投喂给AI,还需要训练写一堆指令。
不过最近卖家精灵插件更新了版本,直接将这个功能设置到插件中,卖家朋友只需要直接点击曲线上方的AI解读就可以实现如上的功能。
点击后就可以生成数据深度解析报告
包括哪些内容呢?