优化后的外贸开发信标题指南
一个出色的外贸开发信标题和差的标题，将直接决定邮件打开率的巨大差异。因此，精通开发信标题撰写技巧，应是外贸B2B销售人员的首要任务。
客户开发信标题
- 7 tips to {{lead’s_goal}} in 2020：简短、含数字且直击目标。
- We’ve met at {{conference_name}}：增加个人化元素，强调前期接触。
- A proven solution for {{leads_pain_point}}：用“经过验证”触发信任。
- Disappointed with {{leads_pain_point}}?：结合情感词与痛点问题。
- 9 myths about {{leads_interest}} dispelled：谣言吸引注意力，辅以数字强化效果。
- An improved tool for {{leads_company_name}}：个性化+信任字眼组合。
- 3 steps to achieve {{leads_goal}}：结合目标与数字策略。
跟进邮件标题
- {{leads_name}}, are you open to a 15-min call this week?：时间范围明确，细节自然。
- A terrific tool to help you with {{leads_pain_point}}：惊喜词汇激发兴趣。
- {{leads_pain_point}}? 4 tools for a successful campaign：问题引导，痛点相关。
- A fully refundable tool for {{leads_name}}：提供安全保障。
- Your next steps are as follows：引导清晰步骤。
无回应邮件标题
- Have you changed your mind about {{your_company_name}}?：唤起回忆，推动行动。
- A special life-time deal for {{leads_name}}：建立长期信任。
- Would you like to try {{your_company_name}} for free?：免费试用吸引。
邀约客户开会或电话
- {{leads_name}}, will we meet this week?：个性称呼配合行动。
- Meeting invitation for {{leads_name}}：简洁明了。
- {{leads_company_name}} & {{your_company_name}} promised call reminder：情感触发。
适应不同公司特点的标题
- {{your_company_name}} + {{leads_name}} = a safe road to success：激励性语言。
- {{your_company_name}} knows 3 secrets to {{leads_company_name}}’s growth：激发好奇心。
- Your {{leads_niche}} service needs this：利用客户小众定位。
个性化标题
- {{leads_company_name}} can benefit from a collaboration with {{your_company}}：承诺收益。
- You can reach {{leads_goal}} in 3 steps：人称代词+具体目标。
- 8 proven tips to become the best in {{leads_niche}}：权威性语言。
测试性标题
- {{testimonials_case_story}} were just like you. Then we improved their sales by 35%：案例研究增强可信度。
- Forget everything you know about {{leads_pain_point}}：引发好奇心理。
基于B2B销售风格的开发信标题
针对不同类型客户，制定个性化标题：
自信型客户邮件标题示例
- Want to improve {{company_name}}’s MRR by 50% in a month?
- Save 8 hours a week with an all-in-one automation tool
亲和型客户邮件标题示例
- You are not the only one who wants to succeed
- Can I help you with {{leads_problem}}?
表达型客户邮件标题示例
- A buyer persona image will make your business thrive
- Stay ahead of your competitors with an automation tool
分析型客户邮件标题示例
- Buyer persona development is the top pain point for 47% of businesses
- Double your lead base starting at $29
