1. 展会中接待客户
1. 引导与招呼
-Morning, Sir. May I show you around ?
-早上好,先生。我带您参观一下我们展位吧?
-May I have your name card ?
-能要一张您的名片吗?
-①Sorry, I just run out of my card.
-抱歉,我的名片刚用完了。
-It's OK. Could you write the information down here?
-没关系,您能把相关信息写一下吗?
-②Sorry, I just have one last card.
-抱歉,我只剩最后一张名片了。
-Doesn't matter. I can take a photo of it.
-没关系,我将名片拍个照就行。
-Our factory is based in Shenzhen. The main products are AAA and BBB.
-我们工厂在深圳,主要产品有AAA和BBB。
-May I know what products you are interested in?
-您对哪方面的产品感兴趣呢?
-You can leave your heavy collections here, my colleague will take care of it.
-您可以把收集到的这些重的彩页资料放在这儿,我同事可以帮忙照看。
-That will be great. They are heavy.
-那太好了,这些资料好重。
注:这样的话,客户就可以歇歇手,为了休息一下而在你的展位多待会和你多聊聊。要知道,逛展会是很辛苦的一件事。
2. 产品与报价
-I'm interested in this model.Tell me about it.
-我对这款产品很感兴趣。给我介绍一下吧。
-Well. This is our latest model. It seems very popular on this exhibition. What special about it is the aluminium surface to be vandal-proof and the dented LOGO which gives a premium appearance.
-这是我们的新品,貌似这款在本次展会上很受欢迎。它的独特之处在于表面采用铝合金从而具备防暴功能,金属压铸的LOGO给人感觉很高端。
注:聊到一款产品时一定要迅速切中它的独特之处,抓取客户注意力。
-Could you quote on this model?
-能告诉我这款的报价吗?
-Of course. May I have a rough idea about the quantity?
-当然。您能告知大概的数量吗?
-It depends on the size of projects.
-这要看具体项目的规模。
-I see. Why not having a cup of coffee? We can sit and talk.
-明白了。给您来杯咖啡吧?咱们坐下来谈。
-I'd love to.
-很乐意。
注:坐下来谈,喝点咖啡,吃点点心,会让客户身心得到一定的放松,降低戒备心理,这对缓和谈判的气氛有利。
-The MOQ of this model is 500pcs. It is Ok for you?
-这款产品的最小起订量是500台,您对此有问题吗?
-500 pcs is too much. When we get small projects like 300 or 400 pcs, how could we do?
-五百台太多了。当我们拿到的项目仅需要三四百台时,怎么办?
-If most of your cases are less than 500pcs, we could not accept it. If most of them are over 500 pcs while only a few times less than 500pcs, we can figure it out.
-如果大多数订单都少于500台,我们无法接受。如果多数订单都超过五百,仅仅几次少于五百台,我们可以想办法。
-That's reasonable.
-这比较合理。
-What's the average quantity of your order please? Maybe I can quote on it.
-您的平均采购量是多少?或许我能基于这个数据给您报价。
-It would be around 900pcs.
-大概是900台。
-Alright.(计算器计算一下,然后表情郑重一点给客户报价,显得你很认真。)
Based on 900 pcs, our quotation is $295/piece.
好的,基于900台的数量,我们的报价是295美金一台。
-Oh,that is a little bit higher than your competitors.
-这个价格比你同行要高一点。
-Yes, as you know, we have different types of products too. This is the high-end one. It wouldn't be fair if you compare the price of it to the price of average products from our competitors.
-是的,您知道,我们也有很多不同款的产品。这款产品是高端产品。如果您拿它的价格和同行的普通产品的价格比较,有失公允。
-But the price is still higher than what we expect.
-但是价格还是比我们预期要高。
-We have other products which will meet your price demand. But trust me, you'll get more profit to sell the new model than the cheap ones. The margin is higher. Anyway, we can provide you a full price range of products.
-我们也有其他产品符合您的价格预期,但是相信我,这款新品能够给您带来比老款更高的利润,它的差价比老款有更大空间。不管怎样,我们可以提供各种价位的产品给您。
-Yes, you surely have a complete range of products.
-嗯,你们的产品系列确实很齐全。
注:灵活应对客户提出的所有问题,做不到的事情也不要绝对地否定,凡事留有余地。
3.尾声
-This is a small gift for you.
-这是送给您的一点小礼品。
注:提前准备一点印了公司LOGO的小礼品给客户,建议是可以随身携带的小礼品。
-Do you mind taking a photo with me?
-您是否介意和我拍张合影?
-Would you mind me adding your Skype or Wechat/ LinkedIn/ Whatsapp and send you the photo?
-您是否介意我加一下您的skype/微信/LinkedIn/Whatsapp,我把照片发给您。
注:尽量现场就把人家加上,然后把刚才的合影发给客户,加深客户对你的印象,当然要在客户愿意的情况下。
2. 展会中跟进客户
一.名片的回复
二.邮件的回复
Round 2标题:
3. 展会里常用的英语口语
1. Good morning/afternoon/evening./May I help you? /Anything I can do for you?
2. How do you do? /How are you? /Nice to meet you.
3. It’s a great honor to meet you./I have been looking forward to meeting you.
4. Welcome to China.
5. We really wish you'll have a pleasant stay here.
6. I hope you’ll have a pleasant stay here. Is this your fist visit to China?
7. Do you have much trouble with jet lag?
二.机场接客
1. Excuse me,are you Mr. Wilson, from the International Trading Corporation?
2. How do I address you?
3. May name is Andy. I’m from the Anhui E-fashion. I’m here to meet you.
4. We have a car can over there to take you to your hotel. Did you have a nice trip?
5. Mr. David smith asked me to come here in his place to pick you up.
6. Do you need to get back your baggage?
7. Is there anything you would like to do before we go to the hotel?
三.互相介绍
1. Let me introduce myself. My name is Andy, an Int’l salesman in the Marketing Department.
2. Hello, I am Andy, an Int’l salesman of E-fashion Electronic Company. Nice to meet you. /pleased to meet you. / It is a pleasure to meet you.
3. I would like to introduce Mark Sheller, the Marketing department manager of our company.
4. Let me introduce you to Mr. Li, general manager of our company.
5. Mr. Smith, this is our General manage, Mr. Liu, this is our Marketing Director, Mr. Lin. And this is our RD Department Manager, Mr. Wang.
6. If I’m not mistaken, you must be Miss Ada from France.
7.Do you remember me? Andy from PVC. We met several years ago.
8. Is there anyone who has not been introduced yet?
9. It is my pleasure to talk with you.
10. Here is my business card. / May I give you my business card?
11. May I have your business card? / Could you give me your business card?
12. I am sorry. I can’t recall your name. / Could you tell me how to pronounce your name again?
13. I’m sorry. I have forgotten how to pronounce your name.
四.随口闲谈
1. Is this your first time to China?
2. Do you travel to China on business often?
3. What kind of Chinese food do you like?
4. What is the most interesting thing you have seen in China?
5. What is surprising to your about China?
6. The weather is really nice.
7. What do you like to do in your spare time?
8. What line of business are you in?
9. What is your opinion? What is your point of view?
10. No wonder you're so experienced.
11. It was nice to talking with you. / I enjoyed talking with you.
12. Good. That's just what we want to hear.
五.确认话意
1. Could you say that again, please?
2. Could you repeat that, please?
3. Could you write that down?
4. Could you speak a little more slowly, please?
5. You mean…is that right?
6. Do you mean..?
7. Excuse me for interrupting you.
六.社交招待
1. Would like a glass of water? / Can I get you a cup of Chinese red tea? / How about a Coke?
2. Al right, let me make some. I’ll be right back.
3. A cup of coffee would be great. Thanks.
4. There are many places where we can eat. How about Cantonese food?
5. I would like to invite you for lunch today.
6. Oh, I can’t let you pay. It is my treat, you are my guest.
7. May I propose that we break for coffee now?
8. Excuse me. I’ll be right back
9. Excuse me a moment.
七.告别用语
1. Wish you a very pleasant journey home? Have a good journey!
2. Thank you very much for everything you have done for us during your stay in China.
3. It is a pity you are leaving so soon.
4.I’m looking forward to seeing you again.
5.I’ll see you to the airport tomorrow morning.
6.Don’t forget to look me up if you are ever in Fuzhou. Have a nice journey!
八.约会用语
1.May I make an appointment? I’d like to arrange a meeting to discuss our new order.
2.Let’s fix the time and the place of our meeting.
3.Can we make it a little later?
4.Do you think you could make it Monday afternoon? That would suit me better.
5.Would you please tell me when you are free?
6.Anytime except Monday would be all right.
7.OK, I will be here, then.
8.We'll leave some evenings free, that is, if it is all right with you.
九.客户询问
1.Could I have some information about your scope of business?
2.Would you tell me the main items you export?
3. May I have a look at your catalogue?
4. We really need more specific information about your technology.
5. Marketing on the Internet is becoming popular.
6. We are just taking up this line. I’m afraid we can’t do much right now.
十.回答询问
1.This is a copy of catalog. It will give a good idea of the products we handle.
2.Won’t you have a look at the catalogue and see what interest you?
3. It is just under our line of business.
4. What about having a look at sample first?
5. We have a video which shows the construction and operation of our latest products.
6. The product will find a ready market there.
7. Our product is really competitive in the world market.
8. Our products have been sold in a number of areas abroad. They are very popular with the users there.
9. We are sure our products will go down well in your market, too.
10. It’s our principle in business “to honor the contract and keep your promise”.
11. Convenience-store chains are doing well.
12. We can have anther tale if anything interests you.
13. We are always improving our design and patterns to confirm to the world market.
14. Could you provide some technical data? We’d like to know more about your products.
15. This product has many advantages compared to other competing products.
16. There are certainly being problems in the sale work at the first stage. But suppose you order a small quantity for a trail.
17. I wish you a success in your business transaction.
18. You will surely find something interesting.
19. Here you are. Which item do you think might find a ready market at your end?
20. Our product is the best seller.
21. This is our newly developed product. Would you like to see it?
22. This is our latest model. It had a great success at the last exhibition in Paris.
23. I’m sure there is some room for negotiation.
24. Here are the most favorite products on display. Most of them are local and national prize products.
25. The best feature of this product is that it is very light in weight.
26. We have a wide selection of colors and designs.
27. Have a look at this new product. It operates at touch of a button. It is very flexible.
28. this product is patented
29. The functioning of this software has been greatly improved.
30. This design has got a real China flavor.
31. The objective of my presentation is for you to see the product’s function.
32. The product has just come out, so we don’t know the outcome yet.
33. It has only been on the market for a few months, bust it is already very popular.
十一.关于品质
1. We have a very strict quality controlling system which promises that goods we produced are always of the best quality.
2. You have got the quality there as well as the style.
3. How do you feel like the quality of our products?
4. The high quality of the products will secure their leading status in the market place.
5. You must be aware that our quality is far superior to others.
6. We pride ourselves on quality. That is our best selling point.
7. As long as the quality is good. It is all right if the price is a bit higher.
8. They enjoy good reputation in the world.
9. When we compare prices, we must first take into account the quality of the products.
10. There is no quality problem. Quality is something we never neglect.
11. You are right. It is good in material, fashionable in design, and superb in workmanship.
12. We deliver all our orders within one month after receipt of the covering letters of credit.
13. Do you have specific request for packing? Here are the samples of packing available now, you may have a look.
十二.客户沟通
客户询价:
1.Will you please let us have an idea of your price?
2.Are the prices on the list firm offers?
3. How about the price/ How much is this?
我们报价:
1.This is our price list.
2. We don’t give any commission in general.
3. What do you think of the payment terms?
4. Here are our FOB prices. All the prices in the lists are subject to our final confirmation.
5. In general, our prices are given on a FOB basis.
6. We offer you our best prices, at which we have done a lot business with other customers.
7. Will you please tell us the specifications, quantity and packing you want, so that we can work out the offer ASAP?
8. This is the pricelist, but it serves as a guide line only. Is there anything you are particularly interested in?
客户还价:
1. Is it possible that you lower the price a bit?
2. Do you think you can possibly cut down your prices by 10%?
3. Can you bring your price down a bit? Say $20 per dozen.
4. It’s too high; we have another offer for a similar one at much lower price.
5. But don’t you think it’s a little high?
6. Your price is too high for us to accept.
7. It would be very difficult for us to push any sales it at this price.
8. If you can go a little lower, I’d be able to give you an order on the spot.
9. It is too much. Can you discount it?
拒绝还价:
1. Our price is highly competitive./ This is the lowest possible price./Our price is very reasonable.
2. Our price is competitive as compared with that in the international market.
3. To tell you the truth, we have already quoted our lowest price.
4. I can assure you that our price if the most favorable. A trial will convince you of my words.
5. The price has been cut to the limit.
6. I’m sorry. It is our rock-bottom price.
7. My offer was based on reasonable profit, not on wild speculations.
8. While we appreciate your cooperation, we regret to say that we can’t reduce our price any further.
接受还价:
1. Can we each make some concession?
2. In order to conclude business, we are prepared to cut down our price by 5%.
3. If your order is big enough, we may reconsider our price.
4. Buyer wish to buy cheap and sellers wish to sell dear. Everyone has an eye to his own benefit.
5. The price of his commodity has recently been adjusted due to advance in cost.
6. Considering our good relationship and future business, we give a 3% discount.
客户询问最小单数量:
1. What’s minimum quantity of an order of your goods?
询问订货数量:
1. How many do you intend to order?
2. Would you give me an idea how much you wish to order from us?
3. When can we expect your confirmation of the order?
4. As our backlogs are increasing, please hasten the order.
5. Thank you for your inquiry. Would you tell us what quantity you require so that we can work out the offer?
6. We regret that the goods you inquire about are not available.
客户回答订单数量:
1. The size of our order depends greatly on the prices.
2. Well, if your order is large enough, we are ready to reduce our price by 2 percent.
3. If you reduce your price by 5, we are going to order 1000sets.
4. Considering the long-standing business relationship between us, we accept it.
5. This is a trial order; please send us 100 sets only so that we may test the market. If successful, we will give you large orders in the future.
6. We have decided to place an order for your electronic weighing scale.
7. I’d like to order 600 sets.
8. We can’t execute orders at your limits.
感谢下单:
1. Generally speaking, we can supply form stock.
2. I want to tell you how much I appreciate your order.
3. Thank you for your order of 100 dozen of the shirts. We assure you of a punctual execution of your order.
4. Thank you very much for your order.
客户询问交货期:
1. What about our request for the early delivery of the goods?
2. What is the earliest time when you can make delivery?
3. How long does it usually take you to make delivery?
4. When will you deliver the products to us?
5. When will the goods reach our port?
6. What about the method of delivery?
7. Will it possible for you to ship the goods before early October?
答复交货期:
1. I think we can meet your requirement.
2. I ‘m sorry. We can’t advance the time of delivery.
3. I’m very sorry for the delay in delivery and the inconvenience it must have caused you.
4. We can assure you that the shipment will be made not later than the fist half of May.
5. We will get the goods dispatched within the stipulated time.
6. The earliest delivery we can make is at the end of September.
要求提早交货:
1. You may know that time of delivery is a matter of great important.
2. You know that time of delivery if very important to us. I hope you can give our request your special consideration.
3. Let’s discuss the delivery date first. You offered to deliver the goods within six months after the contract signing.
4. The interval is too long. Could we expect an earlier shipment within three months?
稳住客户:
1. We shall effect shipment as soon as the goods are ready.
2. We will speed up the production in order to ship your order in time.
3. If you desire earlier delivery, we can only make a partial shipment.
4. But you’d better ship the goods entirely.
5. We’ll try our best. The earliest delivery we can make is in May, but I can assure you that we’ll do our best to advance the shipment.
6. I’m afraid not. As you know, our manufacturers are full and we have a lot of order to fill.
7. I’ll find out with our home office. We’ll do our best to advance the time of delivery.
8. Thank you very much for your cooperation.
9. I believe that the products will reach you in time and in good order and hope they will give you complete satisfaction.
十三.签单前建议
1. Before the formal contract is drawn up we’d like to restate the main points of the agreement.
2. We can get the contract finalized now.
3. Could you repeat the terms we’ve settled?
4. It is very important for us to abide by contracts and keep good faith.
5. Have you any questions as regards to the contract?
6. I’d like to hear your ideas about the problem.
7. I think it is better to have a good understanding of all clauses before signing a contract.
8. Do you have any comment to make about this clause?
9. Do you think the contract contains basically all we have agreed on during negotiations?
10. Everything has been arranged well. I hope the signing of the contract will go smoothly.
11. These are two originals of the contract we prepared.
十四.询问付款
客户询问付款方式:
1. Shall we discuss the terms of payment?
2. What is your regular practice about terms of payment?
3. What are your terms of payment?
4. How are we going to arrange payment?
回复询问付款方式:
1. We’d like you to pay us by L/C.
2. We always require L/C for our exports and we pay by L/C for our imports as well.
3. We insist on full payment.
4. We ask for a 30 percent down payment.
5. We expect payment in advance on first orders.
客户建议付款方式:
1. We hope you will accept D/P payments terms.
2. In view of this order of small quantity, we propose payment by D/P with collection through a band so as to simplify the payment procedure.
3. Payment by L/C is the safest method, but rather complicated.
礼貌拒绝客户:
1. I’m sorry. We can’t accept D/P or D/A. We insist on payment by L/C.
2. I’m afraid we must insist on our usual payment terms.
3. “Payment by installments” is not the usual practice in world trade.
4. It is difficult for us to accept your suggestion.
接受客户付款方式:
1. In view of our long friendly relations and the efforts you have made in pushing the sales, we agree to change the terms of payment from L/C at sight to D/P at sight; however, this should not be taken as a precedent.
2. I have no alternative but to accept your terms of payment.
信用证要求及货币:
1. When should we open the L/C?
2. Your L/C must reach us 30 days before the date of delivery so as to enable us to make all necessary arrangements.
3. How long should our L/C be valid?
4. The L/C should be valid 30 days after the date of shipment.
5. Could you tell me what documents you’ll provide?
6. Together with the draft, we’ll also send you a full set of bill of lading, an invoice, and an insurance policy, a certificate of origin and a certificate of inspection. I suppose that is all.
7. In what currency will payment by made?
8. We usually do business in U.S dollars as world prices are often dollars based.
十五.参观工厂
1.You’ll understand our products better if you visit the factory.
2. I wonder if you could arrange a visit to the factory.
3. Let’s me know when you are free. We will arrange the tour for you.
4. I would be pleased to accompany you to the workshops.
5. We will drive you to our plant, which is about thirty minutes from here.
6. Can I have a brochure of your factory?
7. Here is the product shop; shall we start with the assembly line?
8. All products have to go through five checks during the manufacturing process.
9. The production method ahs been improved by introducing advanced technologies.
10. It is a pleasure to show our factory to our friends, what is your general impression?
11. It is nice to meet you. Welcome to our factory.
12. Shall we rest a while and have a cup of tea before going around?
13. I would like to look over the manufacturing process. How many workshops are there in the factory?
14. Some accessories are made by our associates specializing in these fields.
15. It is very kind of you to say so. My associate and I would be interested in visiting your factory.
16. We believe that the quality is the soul of an enterprise.
17. Would it be possible for me to have a closer look at your samples?