总部位于美国的ActiveProspect和总部位于欧洲的LeadsBridge现在将成为一个国际团队，为全球许多行业的客户提供服务。LeadsBridge的集成服务与ActiveProspect的优化和合规解决方案相结合，加速了ActiveProspect构建基于同意营销的综合平台的愿景，即与事先明确书面同意联系的消费者联系。
ActiveProspect由首席执行官Steve Rafferty领导，提供了一个SaaS平台，用于进行基于同意的客户获取营销。它的产品套件使各行业的公司能够对其潜在客户采取实时行动，通过记录同意证明来保护自己免受诉讼，并通过提供新级别的数据洞察和控制来节省资金。
△ActiveProspect服务范围
ActiveProspect, an Austin, Texas-based SaaS platform for consent-based marketing, acquired LeadsBridge, a provider of integration software between major ad platforms like Facebook, Google, and LinkedIn and their clients’CRMs.
The amount of the deal was not not disclosed.
ActiveProspect, based in the U.S., and LeadsBridge, based in Europe, will now be an international team, servicing customers across many industries spanning the globe. LeadsBridge’s integration services combined with ActiveProspect’s lead optimization and compliance solutions accelerates ActiveProspect’s vision of building a comprehensive platform for consent-based marketing, the practice of only contacting consumers that have given their prior express written consent to be contacted.
Led by Steve Rafferty, CEO, ActiveProspect provides a SaaS platform to make consent-based marketing for customer acquisition. Its product suite empowers companies across industries to take real-time action on their leads, protect themselves from litigation by documenting proof of consent, and save money by providing new levels of data insights and control.
Stefan Des, CEO of LeadsBridge provides integration software between major ad platforms (like Facebook, Google, LinkedIn) and CRMs. It connects over 400 tools with the most popular advertising platforms and lead generation sources, including tailor-made integrations. The company serves thousands of companies to automate their marketing and sales workflows by syncing leads from social platforms to CRMs, syncing audiences to target on advertising platforms, and syncing offline conversions to optimize campaigns.
