【建站扶持计划】 免订阅费，免费SEO与代建站，16大主流媒体免费开户
立即查看>>
精选9个最为有效的开发信模板，回复率达100%！
总有一款能用上。
很多人觉得发给客户发邮件很难，尤其是开发信。但实际上，邮件确实是发展外贸新业务最经得起考验的销售策略之一。
JustReachOut外展资讯服务公司的创始人Dmitry Dragilev表示，他能够通过他们的邮件帮助一家名为Polar的创业公司获得谷歌的收购。
Dragilev近期汇集了一堆“破冰”邮件模板。我们对列表进行了整理，精选了9个最为有效的邮件模板，Dragilev表示这些的回复率几乎高达100%。
1. The ＄3000 contract email. / 3000美元的电子邮件。
4）关键点：显示产品最终呈现的样子，确保至少会受到客户关注。
Don t be afraid to give away tons of value. It means more work upfront, but you ll stand out in the inbox.
不要害怕付出太多。这意味着你提前准备充分，之后才能在众多竞争者邮件中脱颖而出。
2. A sales meeting email done right. / 一封电子邮件完成销售会议。
1）清楚地识别发件人当前的角色以及他想要出售的东西。
2）提示：如果您不知道向谁发送电子邮件，请直接问！
3）清楚地列出确切的时间和日期，同时提及大概的通话时间。
Identify yourself clearly upfront, verify whether you re talking to the right person, and clearly mention how much of their time you want (and when do you want it).
首先明确自己的身份，确认你是在跟对的人接洽，然后提出你想要跟对方沟通的时间以及占用的时常。
3. The “best email pitch”I ever received. / 我曾收到的“最好的电子邮件”。
Specializing your emails beyond the Hi [FirstName]. Mention something the receiver might have done recently (check their blog or Twitter) to grab attention right in the first sentence.
个性化您的电子邮件，提到客户最近可能做过的事情（查看他们的领英或推特），以便在第一句话中引起对方的注意。
4. The email that won meetings at LinkedIn and Twitter. / 在LinkedIn和Twitter上成功约定会议。
2）她知道该公司运行Scala，因此她没有将主页发送给它们，而是链接到Takipi的Scala重点登陆页面。
Craft an email for just one person. Don t tell them about everything your company does. Instead, personalize your email for one person alone and create an email that solves his/her specific problem.
为客户定制一封电子邮件。不要告诉他们你公司所有的业务。相反，突出个性化，写一封能为客户解决他/她的具体问题的邮件。
5. An email to kickstart a business relationship. / 启动一段商业关系的邮件。
1）清晰，简明的介绍，结合你的公司业务才描述你目前负责的核心工作。
3）邮件结尾想客户寻求15分钟的沟通时间，这会让客户（尤其是业务繁忙）感觉你很靠谱。
Focus on benefits instead of features. This applies to everything from landing pages and sales letters to emails.
专注于客户利益而非功能。这适用于从登陆界面到电子邮件的所有内容。
6. An email that landed a $15,000 consulting project. / 一封电子邮件，获得了15,000美元的咨询项目。
1）Messwerks针对需要帮助成长型公司的进行用户体验和设计，因此这条开场白就很有魔力。
2）简要概述Messwerks可以做些什么 - 增加销售（超级好），约会（谁不想要？）和转换（每个创业公司的梦想）。
Choose your targets wisely. You can do a lot with a simple email if you target just the right group of people with it. Don t skimp on the homework and research your ideal customer thoroughly before you even send an email.
明智地选择你的目标客户。如果你有合适的目标人群，那么你可以通过简单的电子邮件做很多事情。在发送电子邮件之前，不要忽视前期彻底研究理想客户的工作。
7. An email to schedule a sales call. / 通过一封电子邮件安排销售电话。
1）只需要10分钟。哪家公司不希望获得100个更好的客户？
2）提及某个竞争对手或行业领导者，并告知他们从这个策划中得到的结果。
3）一封非常简单的3行电子邮件。易地而处，如果有人答应给你100个客户并只需要你10分钟的时间，你也会感兴趣不是吗？
Tips
Tell prospects exactly what kind of results they can expect. Then tell them how long you ll take to achieve it.
告诉潜在客户他们可以期待什么样的结果。然后告诉他们你需要多长时间才能实现它。
8. An email that won over the founder of Branchout. / 一封电子邮件，赢得创始人的青睐。
1）无论你喜欢或讨厌它，都不能忽视第一行（提醒销售人员：最怕的就是没有特点）。
3）他没有写出500字的说明，而是链接到一个能一眼看清的关于会议的页面。
Tips
Have fun. And mirror the image of your brand in your language. If you re branding yourself as a fun, youthful alternative to stuffy conventional conferences, don t use the same stuffy, conventional language in your emails.
玩得开心。用语言反映你的品牌形象。如果你想组织一个年轻化，趣味性强的会议，那么就在邮件中放弃使用一些传统说法。
9. An email with a presentation. / 带有报告的邮件。
1）当你已经确认收件人时，可以不介绍直接进入问题讨论。这种方法有效，也能很快引起对方注意。
2）这封邮件只是发送一个可视报告，而不是冗长的内容。
3）他通过照顾Dan来给予价值，这样的做法可能会变成收费性质，甚至是长期的富有成效的关系。
Show, don t just tell. Instead of writing a 500 word long email of your ideas, just create a video or presentation that shows your ideas in action.
某些情况下，展示的效果更好。与其写一封500字的电子邮件，不如直接给客户发一个视频或者演示文稿，以此来表述你的想法。
Dmitry Dragilev表示：商务邮件很重要，我有很多关系很好的商业伙伴都来源于邮件沟通，所以把握好它，就把握了钱和互利的商业关系。
10类最常用的外贸函电英文模板！
|
We have learned from our old client that you are one of the leading XXX importers in Italy. Therefore, we do hope there is a chance for us to cooperate with each other in the near future. （表明合作意向）
We are one of the biggest XXX manufactures in China.（介绍自己的身份） All our products are manufactured strictly and provided to over 30 countries already.
Attached please find our latest catalogue and quotation.（直接给出报价单）
We look forward to your trial order.
|
|
|
|
|
|
I’m now writing to inform you that the samples that you requested were sent by Federal Express today. （告知客户寄送时间及方式）
In the mail, I’ve also enclosed a quotation.（附上最新的报价单）Please let me know at your earliest conveniences as soon as they arrive. Thanks a lot!
I’m looking forward to your earliest response.
|
|
|
|
|
三、拒绝临时取消订单![精选9个最为有效的开发信模板，回复率达100%！]()
|
Thank you for your letter of March 12th. We’re very sorry that we can’t accept cancelling the order at the last moment.（表明自己的态度）
Since your products are ready for shipment, it will be a huge loss for us if you cancel the order.（说明理由）So we have difficulties in accepting your request.
|
|
|
|
|
四、付款确认![精选9个最为有效的开发信模板，回复率达100%！]()
|
I’ve received your mail informing that the amount of ￥100,000,000 （再次说明金额）as payment for my invoice NO.1234567 has been transferred to our bank.
Thank you very much for your cooperation.
|
|
|
|
|
五、邀请来访![精选9个最为有效的开发信模板，回复率达100%！]()
|
It was great to meet you at the 2017 Canton Fair last week（唤起客户记忆）and we’d like to thank you for your being interested in our XXX.
In order to deepen our business relations, we’d like to invite you to our company in Shanghai.（表明意向）
This would be a good opportunity for you to get an overview of our facilities and company cultures, as well as to discuss common interests.
We’ll meet all your expenses during this visit.（告知客户关注的来访费用）With regard to possible dates, we do hope that you could come at the end of the month.（表明意向时间）
Please let me know whether this would be suitable for you. I’m looking forward to your reply.
|
|
|
|
|
六、介绍新产品![精选9个最为有效的开发信模板，回复率达100%！]()
|
We’re pleased to inform you that we’ve made our new products available on the market. Much to our delight, they enjoy great popularity.（说明新产品已上市且好评不断）
As we guess you might be interested, we’ve sent you by UPS half a dozen samples for your trail use. （告知已寄送试用品）
The new products are likely to revolutionize all the XXX in use at present. For more information, please visit www.abcde.com.（告知公司网址）
Attached please find copy of our latest catalogue and quotation.（附上报价单） We hope you’ll take this opportunity to enlarge your business scope.
|
|
|
|
|
七、维护老客户![精选9个最为有效的开发信模板，回复率达100%！]()
|
It’s been three month since we executed your last order.
Recently we’ve developed new business relations with three more purchasers, from whom we got in large quantities of XXX. （告知产品近期很受欢迎）
I’d like to inform you that for a limited period of time, we are reducing prices on certain items. （告知老客户降价通知）Please have a look at the attached catalogue and quotation. If you wish to order large quantities, e-mail me. We’ll work out terms and conditions to our mutual benefit.
We’re glad to give you this discount in view of your previous orders（告知客户折扣只有他才有） and would appreciate a prompt reply.
|
|
|
|
|
八、请求介绍新客户![精选9个最为有效的开发信模板，回复率达100%！]()
|
I’d like to inform you that we’ve sent XXX you required last month.（简要回复之前的邮件） Attached are our catalogue and quotation for the complete ranges.
Our company has established business relationship with you since 2014. As you know, we’re devoting ourselves to expand our business abroad all the time. （表明想要扩展业务的意向）
I would appreciate it if you could recommend some potential purchasers to us. （说明想要他推荐新客户）It’s known to all that Chinese XXXs are renowned for their good quality, attractive designs and fine workmanship. They have enjoyed great popularity in the European market. （阐述自己的优势）
We believe that through your favorable help we’ll meet with extensive reception in your country.
We look forward to your favorable reply.
|
|
|
|
|
九、转介绍被拒绝![精选9个最为有效的开发信模板，回复率达100%！]()
|
Thank you for your email of March 12th, we can fully understand your situation and are sorry for putting you in a dilemma.（说明自己了解客户的难处并表示感谢）
|
|
|
|
|
十、感谢介绍客户![精选9个最为有效的开发信模板，回复率达100%！]()
|
Thank you very much for introducing XXX Company to us.（直接表明邮件主题）The establishment of new business relationship with such a large company helped increasing our sales greatly.
Last week, we signed a contract with the director Mr. XXX, who held you in high regard and was particularity interested in our products designed for the U.S. market. （告知与新客户合作情况）
We look forward to providing them with the most costly effective services so that they will never feel regretful to cooperate with us.
We owe you the greatest debt of gratitude.（对老客户再次表示感谢）
|
|
|
|
|
文章来源：【Nelly的外贸日记】公众号
【声明】该内容为作者个人观点，大数跨境仅提供信息存储空间服务，不代表大数跨境观点或立场。版权归原作者所有，未经允许不得转载。如发现本站文章存在版权问题，请联系：
contact@10100.com
Nelly的外贸日记
【建站扶持计划】 
