Next week, we are hosting an exciting discussion between Zen & Zany CEO, Nausheen I. Chen and Cross Border Digital CEO, Charles Coxhead. We'll be discussing how companies can use marketing strategies to drive recovery from COVID-19.
首先将由Charles先生开场发表出海企业如何玩转“内容种草”的营销战“疫”攻略。
主题概要
COVID-19大流行对业务带来的影响程度是史无前例的，因此我们不能以相同的旧方式进行内容营销。
The COVID-19 pandemic has impacted business like no other event before. It is NOT business as usual so we can't approach content marketing in the same old way.
了解如何调整内容营销策略以适应新常态，以及对于那些采取行动应对的企业而言，有哪些机会。
Learn how to pivot your content marketing strategy to suit the new normal and learn what opportunities there are for businesses who can adapt to the new environment now and in the future.
接下来是由Nausheen导演为大家带来全球品牌升级的视频营销战“疫”策略。
主题概要
新冠疫情期间，视频的观看量空前上涨，这对您的品牌营销意味着什么？
Video content is being watched more than ever during COVID-19. What does this mean for your marketing and your brand message?
在此特殊的疫情时期在全球范围内利用多维度的视频营销策略在不同的平台为目标受众传递意义和影响。
Learn how to use videos to deliver meaning and impact for your target audience during this time, globally, across diverse platforms.
整合视频于营销信息中，维持品牌活跃度！
Learn about how to integrate videos into your marketing messages and ensure your brand stays alive and kicking!
Nausheen Ishtiaq-Chen是来自巴基斯坦和纽约的双国籍电影制片人，演讲家和企业培训师，目前居住在中国深圳。她毕业于纽约市新学校的媒体研究硕士，并荣获富布赖特（Fulbright）科学奖学金。
Nausheen Ishtiaq-Chen is a filmmaker, public speakerand corporate trainer from Pakistan and New York City, currently based inShenzhen, China. She is an alumna Fulbright Scholar, and graduated with Mastersin Media Studies from The New School in New York City.
Nausheen Ishtiaq-Chen曾在宝洁公司任职5年，拥有丰富的的营销和媒体经验。在纽约，巴基斯坦和中国拥有10年的影视制作经验。Ishtiaq-Chen于2016年在深圳创立了Zen＆Zany影视公司，致力为中国和国际品牌提供广告创意，公司品牌视频，其出色的众筹视频为客户筹集了超过700万美金。
Nausheen Ishtiaq-Chen is a filmmaker, public speakerand corporate trainer from Pakistan and New York City, currently based inShenzhen, China. She is an alumna Fulbright Scholar, and graduated with Mastersin Media Studies from The New School in New York City.
拥有超过20年互联网营销及电商经验，在美国、澳大利亚、新西兰等地都有着多年的工作生活经历。
Charles is a veteran of the digitalmarketing world, having worked in web development and digital roles in Australia, the USA and New Zealand since 2000.
Charles 担任CBD全球业务CEO，也是SEO方面资深专家，为全球顶级品牌公司提供数字营销策略，包括壳牌、华为、联想、Expedia、新西兰航空等。
Charles is the global lead for CBD and anexpert himself in SEO, having run global SEO campaigns for well known brandssuch as Air New Zealand, Expedia, Les Mills, Accor Hotels, and General Motors.
