赛时电商物流
【建站扶持计划】 
兵马未动，粮草先行。如今已经是八月中旬，全球贸易Q4旺季即将揭开序幕，中东和非洲市场亦如。提前了解市场趋势和做好相关准备工作，是企业获得竞争优势的关键。
As the year winds down and the holiday season approaches, businesses across the globe are gearing up for their most critical quarter - Q4. Often associated with festivities and increased consumer spending, the fourth quarter offers a unique opportunity for marketers.
针对Q4中东非洲热门借势节点 预测市场需求
Middle East & Africa Q4 Node Marketing
旺季的到来通常伴随着需求的增长。在Q4，特别是年底假期和节日购物季节，消费者的购买力和购买欲望会显著提高。企业需要通过市场调研来预测消费者的需求变化，尤其是在各大节日和促销活动期间的需求波动。
Peak seasons are usually accompanied by an increase in demand. In Q4, especially during the year-end holiday and festive shopping seasons, consumers' purchasing power and desire to buy will increase significantly. Companies need to use market research to anticipate changes in consumer demand, especially fluctuations during major holidays and promotional events.
9月：返校季
开学季来临，学习用品、住校用品等与学生群体高度相关的消费品或可趁新学期开始，推出一些针对性的优惠项目。
9月23日：沙特阿拉伯国庆日
沙特阿拉伯王国将迎来第94个国庆日，也是公共假日。沙特阿拉伯各地都会有不同形式的庆祝活动，不少餐厅和商场也会推出各种促销优惠，随之相应的庆祝产品也非常热销。
10月12日：利雅得狂欢季
利雅得季节是沙特阿拉伯最大的娱乐和文化节之一，当地会举办各种各样的娱乐活动。其中包括拳击比赛、网球比赛、足球比赛、戏剧表演和音乐会。
10月31日-11月1日：排灯节
排灯节是印度人重要的庆祝节日，相当于“新年”，而对于最大的印度人海外聚集地的中东地区，亦是不可忽视的重要节点。在排灯节期间，每个印度家庭都会进行家居装饰，尤其是对于灯具、摆件等，如油灯、泥塑灯、LED灯、星星挂灯等以及佛像相关摆件
11月：蒙巴萨狂欢节
这是肯尼亚最大的年度节日，由旅游部组织，是花车、服装、音乐和舞蹈的狂欢节，会穿着传统的 Kikoy 和 Kanga 服装
11月11日：single’s day
同国内的双十一，single’s day是中东和非洲地区重要的促销节日。母婴、电子产品等品牌门店和亚马逊、Noon、阿里速卖通、Ounass、Shein 、Temu等购物平台也会开启1-3天的促销活动，重点促销品类是电子产品、家居、厨房、母婴产品、时尚和美容。
11月28日：感恩节
11月29日：黑色星期五&黄色星期五&白色星期五
受到电商快速发展的影响，黑五/黄五（NOON平台）已经成为中东非洲人民所熟知的最大的年度购物活动之一。
12月3日：阿联酋国庆日
国庆日是进行品牌营销的比较重要的时间节点，伴随着各种庆典仪式和营销活动，是宣传品牌整体形象的好时机，主动融入当地的庆祝氛围能够为品牌带来更本土化的社会认知。
12月12日：肯尼亚独立日& 双12
肯尼亚独立日即Jamhuri Day，是肯尼亚最重要的全国性节日之一。
12月25日：圣诞节
受宗教文化的影响，圣诞节也渗透到非洲各个国家，成为最重要的节日之一。关键词：圣诞节、节日礼物、购物季、圣诞树、圣诞晚餐
September: 9.9 Sale and Back-to-School Season
With the start of the school season approaching, consumer goods that are highly relevant to the student population, such as school supplies and residential supplies, may take advantage of the start of the new semester to launch some targeted offers
23rd September: Saudi Arabia National Day
The Kingdom of Saudi Arabia will celebrate its 94th National Day, which is also a public holiday. There will be different forms of celebrations all over Saudi Arabia, and many restaurants and shopping malls will offer various promotional offers, and with that the corresponding celebratory products will be very hot.
12 October: Riyadh Season
The Riyadh season is one of the largest entertainment and cultural festivals in Saudi Arabia, with a wide range of local entertainment events taking place. These include boxing matches, tennis tournaments, football matches, theatre performances and concerts.
October 12: Riyadh Season
The Riyadh season is one of the largest entertainment and cultural festivals in Saudi Arabia, with a wide range of local entertainment events taking place. These include boxing matches, tennis tournaments, football matches, theatre performances and concerts.
November：Mombasa Carnival11th November: single's day
Like Double 11 in China, single's day is an important promotional holiday in the Middle East and Africa. Branded shops such as mother and baby, electronics and shopping platforms such as Amazon, Noon, AliExpress, Ounass, Shein, Temu and others will also kick off 1-3 days of promotions focusing on electronics, home, kitchen, mother and baby products, fashion and beauty.
28th November: Thanksgiving Day
29th November: Black Friday & Yellow Friday & White Friday
Influenced by the rapid growth of e-commerce, Black Friday/Yellow Friday (NOON platform) has become one of the biggest annual shopping events known to the people of Middle East Africa.
3rd December: UAE National Day
National Day is an important time for brand marketing, accompanied by a variety of ceremonies and marketing activities, it is a good time to promote the overall image of the brand, and proactively integrated into the local celebratory atmosphere can bring the brand more localised social awareness.
12 December: Kenya Independence Day & Double 12
Kenyan Independence Day, or Jamhuri Day, is one of the most important national holidays in Kenya.
25th December: Christmas
Influenced by religious culture, Christmas has also permeated various African countries and has become one of the most important festivals. Keywords: Christmas, festive gifts, shopping season, Christmas tree, Christmas dinner
第四季度节日营销关键
Key Components of a Q4-Ready Digital Marketing Strategy
为节点量身定制的内容营销策略
在第四季度，根据节日精神定制内容至关重要。考虑创建节日主题博文、礼品指南和互动内容，与节日气氛产生共鸣。
利用社交媒体营销和参与
社交媒体平台在节日期间热闹非凡。制定一个全面的社交媒体内容日程表，与您的第四季度总体战略保持一致。在社交媒体平台上投放有针对性的广告、举办吸引人的竞赛和提供独家优惠，都有助于抓住节日气氛并提高用户参与度。
针对第四季度加强搜索引擎优化 (SEO) 策略
第四季度会带来一系列针对特定节日的搜索查询。针对这些关键词优化您的网站和内容，以吸引有机流量。尤其要注意元描述、标题以及网站的移动友好性，因为在此期间移动用户非常多。
Content Marketing Strategies Tailored for the Holiday Season
Content is the cornerstone of any successful digital marketing strategy. During Q4, it's crucial to tailor your content to the holiday spirit. Consider creating holiday-themed blog posts, gift guides, and interactive content that resonates with the festive atmosphere.
Leveraging Social Media Marketing and Engagement
Social media platforms are buzzing during the holiday season. Develop a comprehensive social media content calendar that aligns with your overall Q4 strategy. Running targeted ads, hosting engaging contests, and offering exclusive deals on your social media platforms can help capture the holiday spirit and drive user engagement.
Enhancing Search Engine Optimization (SEO) Strategies for Q4
Q4 brings with it an array of holiday-specific search queries. Optimize your website and content for these keywords to attract organic traffic. Pay particular attention to your meta descriptions, headers, and the mobile-friendliness of your website, as mobile users are abundant during this period.
旺季要保证这个供应链环节的“稳”
The peak season is about stabilising this supply chain link
旺季期间的供应链管理对于确保企业的稳定运营至关重要，尤其是物流环节。
根据 Xeneta 的最新分析，继 6 月份连续第六个月实现两位数增长之后，全球航空货运市场正走向运费上涨的“热门第四季度”，并警告称，没有为今年的旺季做好准备的货主和货运代理商可能会发现自己“完全受市场摆布”。
Supply chain management during peak seasons is critical to ensure stable business operations, especially in logistics.
The global air cargo market is heading towards a ‘hot Q4’ of rate increases after a sixth straight month of double-digit growth in June, with a warning that shippers and forwarders ill-prepared for this year’s peak season may find themselves ‘at the mercy of the market,’ according to the latest analysis by Xeneta.
在Q4期间，物流压力增大，运输成本上升，因此，提前规划和稳定靠谱的物流服务是必要的。
During Q4, logistics pressure increases and transport costs rise, so advanced planning and stable and reliable logistics services are necessary.
在跨境越洋的商品出海过程中，整个运输过程涵盖众多复杂环节，物流一直以来是成本大头，能够占到20%-30%左右，而旺季更甚。起头外贸商家和电商卖家会选择低价零散的中间物流商、外包清关服务商等松散协同接力完成商品运输，反而叠加各类价格和增加更大的风险，导致利润和现金在货里打滚。这意味着，选择一家高性价比且有经验的拥有供应链物流服务商合作，是众商企降本增效的重中之重。
In long-distance cross-border trade, logistics costs account for a large share of 20-30%.In order to cut costs, merchants will choose the price of low fragmented intermediate logistics providers, outsourcing service providers and other loose relay to complete the transportation of goods.Instead, it stacks up the costs and increases the risk factor.This means that it is important to choose a cost-effective and experienced supply chain logistics provider to cooperate with.
作为实力强劲的非洲中东头部物流企业，赛时空运27年搭建的扎实非洲中东运营网络与运力资源,是应对任何货量高峰的王牌和底气。
我们在中东和非洲各国设立本土分公司，拥有国内及中东非洲专业的货运操作运营团队，从国内揽货、头程、报关清关、海外仓仓管、末端交付、支付、货运保险等各个环节咬合，完成全链条端对端组网，尽量减少中间环节，降本提速，从而实现又快又安全还不贵。
CHOICE has 27 years of service experience and is the head logistics company in the Middle East and Africa.The solid operation network and capacity resources are the trump card to cope with the peak period of freight transportation.
We have established local companies in various countries in the Middle East and Africa. We have a professional team of freight forwarding operators to form an end-to-end logistics supply chain covering all aspects of cargo receipt, air/sea, customs clearance, overseas warehousing, delivery, payment, insurance, and so on.Reduce logistics intermediate links, reduce costs and improve efficiency, and realize fast, safe and cost-effective.
在干线运输上，赛时在不断的增加空运运力加频加密的航班飞往非洲中东乃至全球，尽力做到货不“等位”，并灵活应对协调舱位。
In terms of capacity, CHOICE AIR has been maintaining an increased frequency of flights to the world.Every effort is made to ensure that cargoes do not have to wait long for flights and that space is flexibly coordinated during peak seasons.
希望赛时空运服务能协助众外贸商企和跨境卖家抢得出海进攻良机，年底“抢滩季”大卖！！
CHOICE AIR would like our service to help merchants to deliver safely and bigsell!
