Bloomreach收购客户数据和体验平台Exponea

此次并购后，Bloomreach的电子商务搜索和内容服务将与Exponea的客户数据平台和营销自动化相结合，合并成一个集成的产品和客户数据平台。这种合并加快了Bloomreach建立、个性化以及优化的商务体验的速度，并加快了B2C和B2B品牌的收入增长。

Bloomreach, a Mountain View, CA-based commerce experience company, acquired Exponea, a Customer Data and Experience Platform (CDXP) and received an investment of $150m.

Sixth Street Growth made the investment. Benjamin Johnston, Managing Director of Sixth Street Growth, will join Bloomreach’s Board of Directors.

The company used the funds for the acquisition of Exponea and to accelerate the growth of its digital commerce experience platform (brX).

Led by Peter Irikovsky, CEO, Exponea provides a Customer Data and Experience Platform (CDXP) empowering marketers to be more relevant, efficient, and fast. 

Bloomreach’s e-commerce search and content services combined with Exponea’s customer data platform and marketing automation will create an integrated product and customer data platform. This combination accelerates the speed of execution for businesses to create, personalize, and optimize powerful commerce experiences and accelerate revenue growth for both B2C and B2B brands.